Crystal Cruises set for Genting Ownership. Photo (c) Crystal Cruises |
In an unexpected and surprising move, Asian based company Genting (GHK) which owns Star Cruises and has a significant shareholding in Norwegian Cruise Line (NCL) is to acquire fellow Asian cruise company, Crystal Cruises. As part of the deal, Crystal Cruises will also be building a new ship for the fleet.
Speaking on the Crystal Cruises website, COO and President of Crystal Cruises, Edie Rodriguez announced:
"After 25 years with NYK, we are excited to have Genting Hong Kong as the owner of Crystal Cruises. The Proposed expansion of our fleet will present our loyal Crystal Society members and new luxury cruise guests with more itinerary options, accommodation choices and exceptional vacation experiences, as we continue to position Crystal as the innovative leader in global luxury cruising. Additionally, Crystal's veteran leadership, management and crew will continue to focus on our award-winning guest service and our strong partnership with the travel agent community-which now has a greater opportunity to grow their business with a larger menu of Crystal product offerings"
With the new ship to be ordered, Crystal's fleet will grow to three, to complement the current fleet of Crystal Serenity and Crystal Symphony. An increase in capacity for the luxury cruise line and a statement intent that they want to be challenging at the top of the luxury cruise sector.
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